Company history

Horst Gutberlet, born in 1930, acted for well-known pencil companies in Nuremberg in the sectors production and distribution from 1949 to 1959.

In 1960 Horst Gutberlet founded his own company for industrial representations. Main focus was put on the development and sale of components and assemblies for writing and drawing instruments. In 1983, the company was converted into a GmbH.

Many innovations and patents arouse from his ideas, which he realized in company with a network of international partners. Still today we are successfully acting in this sector. More information you can get at and


Based on this know-how, in 1987 a brand-new product idea came up: "The felt-tip pen for eyes", a new eyeliner with capillary system. This product invention and its worldwide success laid the foundation of the cosmetic division"gutberlet® cosmetics CCC".


  • C = custom design
  • C = cosmetic innovation
  • C = creative consulting

This philosophy stands for new and further development of innovative cosmetic products in pen shape, as well as packaging for decorative cosmetics - with high technical functionality and easy handling. As private-label manufacturer we are worldwide operating and a reliable partner for many well-known cosmetic brands.

Our aim is supreme quality. All products are manufactured according to valid cosmetic guidelines and are "made in Germany".